The MMA & Combat Sports Manager Playbook
How fighter management actually works, from the regional circuit to a signed promotional contract
Combat sports management is one of the least documented and most misunderstood corners of sports representation. There are no union certification exams, no standardized commission structures, and no central registry of managers — which means the barrier to entry is low and the landscape is full of people who learn by doing it wrong to someone else's career. The MMA & Combat Sports Manager Playbook is the first serious operational guide to the business of managing fighters: how promotions, matchmakers, and managers actually divide the money; what the Ali Act requires and where it falls short; how to find fighters worth managing at the regional level; and how the path from a four-fight record to a promotional contract on a major card actually gets built. The playbook is grounded in the economics of the regional circuit, where most management careers start and where most fighters spend most of their time. It covers the manager agreement in plain language, the role of sponsorships in a fighter's income outside of purses, and the rough situations — injuries, losses, weight misses, and exits — that separate managers who know what they're doing from those who don't. The ninety-day action plan in the final chapter gives you a concrete sequence from finding your first fighter to getting them their first meaningful fight.
- How money flows in combat sports and where a manager fits
- What a standard manager agreement looks like and what's negotiable
- How to find and evaluate fighters worth a long-term commitment
- How to use the matchmaker relationship to build a fighter's record
- A 90-day plan from first contact with a fighter to their first booked bout
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