The crowd packed a meeting room Tuesday morning for an off-the-record panel discussion entitled “Leadership in the New Economy.”

Panelists included Kenneth Feld, CEO of Feld Entertainment, Baltimore Orioles icon Cal Ripken Jr., Under Armour Inc. CEO Kevin A. Plank and Washington Capitals owner Ted Leonsis. Local sports agent Ron Shapiro moderated the panel.

Baltimore Ravens owner Steve Bisciotti will give a keynote address to the crowd Tuesday night at M&T Bank Stadium. Former White House press secretary Ari Fleischer, who now runs a sports communications firm, also spoke Tuesday.

On Wednesday, Andy MacPhail, the Orioles’ president of baseball operations, will address the crowd after a tour Camden Yards.

Other topics on the agenda include ticket sales, sponsorships, marketing and social media. Local marketing executive David Warschawski led a breakout session Monday on marketing during a bad economy.

Bob Voight, vice president of the National Sports Forum, said this year’s crowd of more than 700 is up from 550 last year in Glendale, Ariz.

Voight called the event a “united nation” of sports business leaders. The organization tapped Baltimore for the event this year because of the city’s rich sports history, Voight said.

The Ravens are playing host for the event, which officials estimate will have around a $400,000 economic impact on the city.

“We get to showcase the city of Baltimore and the Ravens franchise,” said Kevin Rochlitz, vice president of national sales and partnerships for the Ravens. He is also a member of the sports forum’s steering committee.

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