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Olympics-Bolt brand has unique appeal for sponsors

 

 Bolt brand to expand after lightning strikes twice

* Chance to raise profile in U.S. market

* Move beyond track and field

By Keith Weir

LONDON, Aug 6 (Reuters) - Jamaican Usain Bolt leaves his rivals trailing on the track and will outsell them off it by combining his unparalleled athletic achievement with personal appeal.  See full article. 

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